“Differentiate & Dominate” – Standing out from the competition with a clear marketing strategy is an essential small business marketing tool
Lesson #1: Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.
- Learn how to narrow your focus
- Discover the value of niches
- Create the picture of your ideal client
- Develop a system for collecting information about your clients
Lesson #2 & 3 – Creating a Unique Core Message
Most of your prospective clients view all landscaping or tree business like every other. Think about it. From your perspective, don't all accounting firms do the same thing? When this perception exists you are left to compete on price. One of the most important marketing strategies the green industry business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson
- Find ways to increase your appeal with your market
- Develop a system to discover your core message and receive ongoing feedback from clients
- Create the message that shapes your marketing
- Learn the best way to present your company and your story
Lesson #4 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your green business is the experience that your clients and prospects have with your company. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.
- Audit your existing brand elements and bring them in line with your core message
- Create ways to make all of your products and service more memorable and more valuable
- Develop an introductory offer that makes you the provider of choice
- Discover ways to package your products as services and services as products
Webinar Series Dates:
Weds. March 9, 16, 23 & 30
12:00pm to 1:30pm PT
(3:30-5:00pm ET)
Program includes access to recorded and archived lesson for later viewing. We recommend the 119 page workbook and audio transcript of each lesson too for an additional fee.
WATCH & LISTEN TO WEBINAR SAMPLER VIDEO - CLICK HERE
Jonathan Goldhill Bio
Jonathan Goldhill is the owner of The Goldhill Group, which provides coaching for growing companies. He is an experienced salesman, marketer, entrepreneur, consultant, trainer and business coach, and former Chief Operating Officer and General Manager of several small business. He has taken several companies and grown them from nothing to multi-million per year businesses.
Over his 25 year career, he has:
- advised over 1000 owners
- trained over 600 adults
- financed over 100 companies
- co founded a lending fund and invested in many privately-held and public companies.
His unique combination of experience in the green industry along with proven business processes in marketing have helped many clients advance toward their business and life goals.
Call for references of industry specific clients. 818-716-8826